Case Study
Graig Farm

From £72K to £150K Per Month in 4 Months (5X+ ROAS) — Cracking Paid Acquisition for an Award-Winning Organic Farm

Graig Farm sells award-winning organic produce, raised on their farm in Wales and delivered directly to customers across the UK. Their quality was never in question — but their growth was. Revenue had been stuck between £60–70K per month with no real way to bring in new customers beyond word of mouth, and like many established, product-led businesses, Founder Jonathan Rees was sceptical that social media ads could work for a brand like theirs. They came to us to find out whether paid acquisition could finally unlock the growth their product deserved.

THe Challenge

Graig Farm faced a familiar plateau for a quality-first business:

0.77X

Low ROAS

Resulting in financial losses

$1.3k

Limited monthly ad spend

Hindering growth potential

$1.3k

Limited monthly ad spend

Hindering growth potential

$1.3k

Limited monthly ad spend

Hindering growth potential

Revenue stuck between £60–70K per month with no consistent growth
No reliable way to attract new customers beyond word of mouth
Genuine scepticism about whether social media ads could work for their business
A premium, award-winning product that wasn't reaching enough new people

Prior to partnering with ORIRI Marketing:

Monthly revenue: £60–70K and flat
New customers driven almost entirely by word of mouth
No paid acquisition channel in place

THe Solution

 We built a paid acquisition strategy designed to do justice to the product:

Showcased the genuine quality of the produce through high-quality video ads
Used actors to split-test customer personas and pinpoint the exact target audience
Researched the most persuasive angles to identify the core message that acquires the most new customers at the lowest cost
Added email marketing to reactivate previous customers and maximise profitability

The Results

 In just 4 months, we turned a flat business into a fast-growing one:

Scaled from £72K to £150K per month in 4 months
Achieved a consistent 5X+ ROAS on average
Increased email marketing revenue by 56%

Before

After

Rated 4,9/5 by hundreds of verified clients.
Data-Driven Creative
2500+ Successful Adcreatives
$5M On Adspend

Mike Stansbury, President & CEO of Nzymes, shares his experience:

Mike Stansbury
President & CEO of Nzymes
“These guys are really good to work with. I've found them to be very responsive, right on top of things”
A couple months ago, I got one [email] that struck me as different, and it was from ORIRI Marketing and Paul. It was very personable, very genuine, and it was just different. It just struck me differently, and I said, 'You know what, I think I'm going to check these guys out.'

We set up a meeting, and it went really well. I felt very comfortable in proceeding with these guys, so we went ahead and entered into an agreement and got going. All I can say is it has proceeded extremely well. We've gotten results that are actually exceeding expectations, which is always a good thing.

These guys are really good to work with. I've found them to be very responsive, right on top of things. They communicate very well, and so far, we're very pleased. If you're looking for somebody out there that's going to help you with your marketing and you get something from ORIRI, give them a look. I think you won't be disappointed.

Conclusion

We took Graig Farm from a flat £60–70K per month with no new-customer engine to £150K per month in just four months — at a consistent 5X+ ROAS. By proving that paid ads could work for a premium organic brand, nailing the exact audience and message, and layering in email to reactivate past customers, we turned word-of-mouth dependence into a scalable, profitable acquisition system. For a sceptical, quality-first business, the results spoke for themselves.

Hear From our Partners

What stood out for me about them is first their relatability, them being down to earth. It was as if we were speaking with someone who's already been on the team, that's already understood the mission. They understood our mission, our values, and our intentions very quickly.

Chantel Robertson

CEO & Founder of Upful Blends

I'm really happy with ORIRI. I feel like the team has all been very communicative and on top of it. Whenever we have questions, they're answered right away. It's really easy to communicate, and the creatives are much better.

Ting Jiang

CEO and Founder of TheraBox

A couple months ago, I got one email that struck me as different, and it was from ORIRI Marketing and Paul. It was very personable, very genuine, and it was just different. It just struck me differently, and I said, 'You know what, I think I'm going to check these guys out.

Mike Stansbury

President & CEO of Nzymes

They've helped me so much when it comes to guiding me and coaching me and how to set up campaigns. It's been a great experience. Paul, Jack and Kay are really easy to work with, great communication. I just love how they guide me through the process

Mayra

Founder Of Healthy Rican

Previously, all our previous marketing and ad campaigns have all converted on around about a 2.5 ROAS at best. And then along comes ORIRI, and our new marketing campaign and our new assets have gone live, and slowly but surely we are now converting at a 4.5 ROAS continuously as we start to scale.

Adam Rai

Owner & Director of GymPro Apparel

We can't recommend ORIRI enough, they're always super responsive the creatives are great. They're friendly and humane, we feel like we made friends. We're doing great business together and it's been very very soothing for us

Simon & Isabelle

Founders Of Boremore

We decided to make the investment in a very short amount of time, they basically put us in a very good position with social media ads. I was definitely, definitely worth the investment. I would recommend them to anyone who's serious about growing their business

Mohammed

Founder Of Duma Tiles

We've worked with many agencies over the past few months trying to find someone who could really understand our business, our objectives, and the customers we were looking for. The ORIRI guys are knocking it out of the park. We've got scale, and the customer acquisition costs are right where we need them to be.

Greg Banbury

President & CEO of For Wellness

The biggest thing for me is seeing the company grow… I can't think of enough words to say how much we love and appreciate the ORIRI team

Melissa

Founder of The Creator's Nature Blend

In January we basically tripled our orders — we grew by 430 new customers, which we've never done in our lives.

Jonathan Rees

Founder of Graig Farm

We've worked with many agencies over the past few months trying to find someone who could really understand our business, our objectives, and the customers we were looking for. The ORIRI guys are knocking it out of the park. We've got scale, and the customer acquisition costs are right where we need them to be.

Greg Banbury

President & CEO of For Wellness

I'm really happy with ORIRI. I feel like the team has all been very communicative and on top of it. Whenever we have questions, they're answered right away. It's really easy to communicate, and the creatives are much better.

Ting Jiang

CEO and Founder of TheraBox

A couple months ago, I got one email that struck me as different, and it was from ORIRI Marketing and Paul. It was very personable, very genuine, and it was just different. It just struck me differently, and I said, 'You know what, I think I'm going to check these guys out.

Mike Stansbury

President & CEO of Nzymes

They've helped me so much when it comes to guiding me and coaching me and how to set up campaigns. It's been a great experience. Paul, Jack and Kay are really easy to work with, great communication. I just love how they guide me through the process

Mayra

Founder Of Healthy Rican

Previously, all our previous marketing and ad campaigns have all converted on around about a 2.5 ROAS at best. And then along comes ORIRI, and our new marketing campaign and our new assets have gone live, and slowly but surely we are now converting at a 4.5 ROAS continuously as we start to scale.

Adam Rai

Owner & Director of GymPro Apparel

We can't recommend ORIRI enough, they're always super responsive the creatives are great. They're friendly and humane, we feel like we made friends. We're doing great business together and it's been very very soothing for us

Simon & Isabelle

Founders Of Boremore

We decided to make the investment in a very short amount of time, they basically put us in a very good position with social media ads. I was definitely, definitely worth the investment. I would recommend them to anyone who's serious about growing their business

Mohammed

Founder Of Duma Tiles

The biggest thing for me is seeing the company grow… I can't think of enough words to say how much we love and appreciate the ORIRI team

Melissa

Founder of The Creator's Nature Blend

In January we basically tripled our orders — we grew by 430 new customers, which we've never done in our lives.

Jonathan Rees

Founder of Graig Farm

Paul
Founder, ORIRI Marketing

Chat With our Founder, Paul!

We’ll go back and forth, uncovering the specifics of your situation to identify the exact bottlenecks that are stopping you from scaling.
We’ll then share a high-level strategy of what has helped similar brands overcome these bottlenecks in the past and tailor this discussion around your business.
If we can help and are a good fit for one another, we’ll go through next steps and detail what it looks like to work with ORIRI.

Your questions, answered

What makes you different?

We’ve worked with agencies in the past for our own E-commerce brands prior to ORIRI. There are a lot of differences, we’re not just saying that. First of all, you will not get passed over to a junior account manager. Working with the ORIRI team means that you get to interact directly with the person managing your ads, the person responsible for driving your content strategy and engage directly with our Founder. We also don’t focus on reporting vanity metrics. Our goal is not to get the highest arbitrary number on a screen, we’re hired to tangibly grow brands and that’s what we do.

How much do your services cost?

All brands are different. We don’t have a blanket solution that we roll out to brands regardless of their needs and bottlenecks. Our first step is to understand what is stopping you from scaling. Specifically; understanding what is preventing you from acquiring new customers profitably enough for you to scale. Once we know that, we’ll be able to recommend a tailored solution based on what you need as opposed to ‘throwing the kitchen sink at you’. We’ll be able to go through the exact pricing and what is included in our recommended strategy in our Strategy Session / Discovery call.

How long does it take to get results?

All brands are different. Different audiences, product-market fit, previous data, pricing etc. What is a scaleable acquisition cost will depend on your gross margins. Some brands are in a position to scale from the jump, others require more testing to find further efficiencies before we add budget to our campaigns. Generally, we aim to have accounts in a position to scale within the first 8 weeks.

Who makes the content?

We handle content end-to-end. If you already have a content team, we’ll supply regular briefs and detail what we need to achieve scale. Otherwise, we’ll create the briefs, film with our own actors/creators, and edit into the optimal structure for acquiring new customers through paid advertising.

Who owns the content?

We make content with the sole purpose of acquiring new customers efficiently and scaling your brand. That said, brands often repurpose this content and post it on their website and social media. You own the rights to the content and it is yours to do as you please.

What services do you offer?

Check out our services page for a breakdown of the services that we offer. If you’re also in need of additional services that we do not offer, we likely have partnering agencies who can look after you.

Is the Strategy Session a sales call?

This is a non-obligatory call. A consultation call. We’ll go through your situation and see if we can help you with your existing bottleneck(s). If so, we can cover off next steps with you on the call - if not, we’ll at least try to point you in the right direction.